If you’re a jeweler, metalsmith or any kind of visual artist trying to sell your work, the piece itself can only be as appealing as the photograph you use to market it. Just like the award-winning actor who still can’t make anything great out of terrible writing, the most beautiful diamond in the world will look terrible if it’s badly photographed. See the example above. The shot of this beautiful ring was taken with a crappy stock camera phone and it looks terrible. More like something you’d give to someone you wanted to never talk to again than something you’d actually want to wear. But look at the difference when it’s photographed properly:
Not only can you see the detail of the ring itself, the craftsmanship of the design, and the intricacy of the work, you can also see how the ring catches and reflects light, as well as get a feel for the texture of the material. In that spirit, I talked to two of our two in-house photographers, who gave me some tips for jewelers who need to pick up the camera every now and again for their own work. They gave me six key things to remember when you’re taking your own photographs.
Thanks to the in-house photographers for all of their hard work—all of the great-looking items you see on the site and in our catalog? They shot those. Thumbs up, ladies.